Advertising Opportunities with BroadSword Magazine and DMDave.com

Whether you’re an established artist, content creator, or game designer looking to support your latest release, an indie start-up looking to get your name out there, or anything in between, we have the ability to cater to a wide variety of budgets and needs via our a la carte marketing menus.


DMDave.com and BroadSword Magazine – Original, quality content for Fifth Edition, Established in 2018


Overview

DMDave.com is the internet home of the professional writer, content creator, and social media influencer Dave Hamrick. It is also the current homepage of recent Kickstarter success BroadSword Magazine, launching in Q3 of 2018.

Fifth Edition gamers come to this site searching for original, thought-provoking, and balanced content to use in their games.

Currently, there are over 650 articles on the site and there are more added every day. This content is used across the world in Fifth Edition games, enjoyed by players and GMs alike.


Contact me today for a FREE consultation: advertising@broadswordmagazine.com


DMDave and BroadSword Magazine by the Numbers

107,000+ monthly page views

43,000+ unique monthly visitors

22,600+ Instagram followers

30%+ Instagram engagement rate

4,200+ Facebook followers (growing by 200+ per day)

20%+ Facebook engagement rate

650+ subscribers to BroadSword Magazine monthly


Why Choose DMDave?

There are a few reasons why you should pick DMDave.

Dave Hamrick is a Professional Marketer… and D&D Nerd

I’ve been an online marketer since the late ’90s. But I’ve been playing D&D since the early ’90s. Believe it or not, I still work a day job as the senior content writer for a blog that gets 2.5 million readers. The subject of that blog? E-commerce. So I know my chops!

My day job content has been featured in Forbes, Entrepreneur, Real Simple, and a whole plethora of online and physical publications.

But the thing I really care about is this game, its people, and the community.

I created this site and BroadSword Magazine because I fucking love the stuff. I know this business and I know the market. I don’t just want your business; I want you to succeed.

The Power of Micro-Influencers

From Entrepreneur Magazine’s article, “Micro-influencers Bring Mega ROI for Brands.”

Markerly recently completed a data study that shows utilizing a mega-celebrity just isn’t the best option for the majority of brand influencer campaigns. Sure, the follower counts are eye-popping and have value in terms of mass appeal, but when you’re looking to market a product or service that is meant for a niche audience, and you need a trusted and influential member of that circle, mega-celebrities aren’t your best bet. That’s when you turn to micro-influencers — folks with smaller, more loyal followings who have significant clout within their respective communities.

In other words, by choosing someone that has appeal in the niche that you are trying to build your brand in to advertise and talk up your products, you have a better chance of engaging and converting than you would with a cold introduction through a Facebook advertisement or Google ad. They become a “warm lead.”

Warm Leads: when someone is familiar with your brand or referred to by another source, such as a friend or social media influencer.

I Don’t Advertise Things I Don’t Like

This one might sound crazy, but if your brand, product, or service isn’t relevant to my tastes and the audience’s tastes, I’ll turn it away. My brand is important to me. So I only support products that I personally like. And no amount of money can change my mind on that.


Contact me today for a FREE consultation: advertising@broadswordmagazine.com


What Options Are There For Advertising with DMDave?

DMDave and BroadSword Magazine provide a wide array of advertising opportunities.

  • Site-Wide Banner Advertising. Place your advertisement on DMDave’s website.
  • Blog Post. Have DMDave write about your product and services in an organic way.
  • Gleam Club. Build your brand name by teaming up with a network of brands through a joint giveaway club.
  • Social Media Influencer. DMDave will post about your content on Instagram and Facebook. Includes complete brand takeovers, too.
  • Instagram Content-for-Likes/Follows Promotions. You dominate my Instagram, and I create original, high-demand content to encourage people to like and follow your content
  • BroadSword Magazine Physical Ads. Want your product and services advertised in a real life physical magazine? We can do that, too!
  • Kickstarter Promotional Partnership. I can help you launch your Kickstarter! Not only will I help with promotions, but I can coach you through the process, too. In addition, I offer content writing services, fulfillment specialists, manufacturers, and everything else you need to succeed crowdfunding.

Contact me today for a FREE consultation: advertising@broadswordmagazine.com


Site-Wide Banner Advertising

Every month, we deliver a total of approximately 150,000+ banner impressions to the 43,000 monthly unique visitors that visit DMDave.com.

Our banner advertising package includes placements on the front page as well as the other article pages so it remains visible on both desktop and mobile. The timeline covers an entire month on the site.

Cost for Site-wide Banner Placements

  • Sidebar banner (1 month) – $125
    • Format: JPG, GIF, or PNG @ 72 dpi
    • Sizes: 320×250
  • Below-the-menu banner (1 month) – $175
    • Format: JPG, GIF, or PNG @ 72 dpi
    • Sizes: 160 x 600
  • BOTH Sidebar and below-the-menu (1 month) – $250
    • Requirements: at least one banner in the two sizes mentioned above

Contact me today for a FREE consultation: advertising@broadswordmagazine.com


Blog Post

One of the best ways to get the word out is through a blog post written specifically for your product or service. DMDave himself will write up about your brand or product, organically working it into an intuitive blog piece. Most of DMDave’s articles receive 500 views on the first day of posting, then continue to bring in traffic through social media, Google search, and shares.

Posts can be in one of the following formats:

  • Product Demo. You send us your product and we show our fans how they can use it and how it relates to what they are doing in their Fifth Edition games.
  • Product Review. Have a Kickstarter coming? We can give our honest input on what we think of your product and share it.
  • Listicle (Popular). We write a viral article that works your product in one way or another. A popular example includes our Death Saves mention in our 10 Celebrities D&D Article.

Here is an example of how well a blog post promoting the Death Saves clothing line has performed:

viral-article

Cost for Original Blog Posts

  • Build-Your-Own Content Post – $100
    • You create content for our site (at our discretion) and we post it on the site for you.
    • 1 Instagram share and 1 Facebook share
    • Posts edited and posted within 3-working days of funds received
  • Blog Post BASIC Package – $500
    • One 500-word blog post
    • 1 Instagram share and 1 Facebook share
    • Post written within 3-working days of funds received
  • Blog Post PLUS Package – $835
    • One 1000-word blog post or two 500-word blog posts
    • 2 Instagram shares and 2 Facebook shares
    • Posts written within 6-working days of funds received
  • Blog Post MEGA package – $1400
    • One 2000-word blog post, two 1000-word blog posts, or four 500-word blog posts
    • 4 Instagram shares or 2 Facebook shares each
    • Posts written within 10-working days of funds received
  • ADD-ON: 1-Week Pin (Subject to availability) – +$250
    • The post will appear at the top of the articles list and front page for 1 week
  • ADD-ON: Video Content – +$300
    • We will create video content to accompany your article
  • ADD-ON: 24-hour Rush – x1.5 of final cost (excluding pins)

Contact me today for a FREE consultation: advertising@broadswordmagazine.com


DMDave’s Gleam Club

DMDave runs monthly Gleam contests giving away content and other awesome stuff to people who like and share our links and social media accounts. It’s a great way to build up your brand and draw attention to your products and services fast. In addition to the virality that the club causes, you get to share the space with other creators who in turn help you build your brand. The return-on-investment is incredible!

Plus, not only does Gleam Club build itself, but we mention it in all of our newsletters, it has a permanent place on the site, and it’s mentioned in the footer of all of our blog articles.

How it works:

  1. We set up a contest giving away promotional products; these are a combination of our own products and services plus stuff from our other contest partners.
  2. Entrants get their first entry for signing up to the Club’s mailing list.
  3. Additional entries are awarded for clicking links, joining social media accounts, etc.
  4. Your links, social media accounts, etc. are added to the list for extra entries.
  5. Users then share their links to get to their friends to join and get even more entries

Costs for Gleam Club:

  • 1 Link or Social Media Account – $250
  • 3 Links or Social Media Accounts – $550
  • 3 Links or Social Media Accounts plus Main Email Optin – $1000

Have a large social media following, a blog, and/or products to give out? You may be able to join Gleam Club for free! Contact DMDave with information about your brand and you may be able to join for free.

Gleam Club is subject to availability.


Contact me today for a FREE consultation: advertising@broadswordmagazine.com


 

Social Media Influencer

Social media is the best way to get out in front of your target audience. Since building our Instagram account, we’ve never had to spend money on advertising to launch our products–it was 100% organic! Now, we want to help you do the same.

Our Instagram engagement rate is 30%+, meaning that our crowd is very engaged with our posts. Plus, we have an extraordinary clickthrough, with many of our posts seeing hundreds or more clicks onto the site.

According to Later.com:

Plus, Instagram influencer partnerships are by far the best performing platform for brands to reach new audiences quickly, with an average 3.21% engagement rate compared to 1.5% across all social networks.

And remember: ours is 10x that!

Costs for Social Media Influencer:

  • Dedicated Instagram Post tagging your Instagram – $325
  • Series of 3 Dedicated Posts – $825
  • Series of 5 Dedicated Posts – $1400
  • Instagram Giveaway Mentioning Your Giveaway Contest – $350
  • Brand IG Takeover (min 2 photos + Stories) + You Get Our Link – $250/Day
  • IG Caption Mention (No visible product) – $75
  • Series of 5 IG Stories – $85

All Instagram packages include a FREE Facebook mentions, too. Our Facebook currently has a 20% engagement rate and is growing by 150+ followers per day.


Contact me today for a FREE consultation: advertising@broadswordmagazine.com


 

Instagram Special: A Content-for-Likes/Follows Campaign

Probably our most famous option, DMDave will create original Fifth Edition content in exchange for others liking/following your content. The results of these campaigns are tremendous.

Example: just a few months ago, I promised to build Thanos if people liked/commented on a client’s Instagram post so he could win a contest at work.

thanos-campaign

His post easily won the contest, with 1471 likes and 744 comments (he only has 320 followers):

like-post

Others have seen similar results, earning 1,500 – 2,000 new followers on Instagram in a matter of days, all within the market that they can engage with and convert.

Cost for Content-for-Likes/Follow Campaign:

  • $1000 for 24-hour promotion with minimum 4 posts + stories (both Instagram and Facebook) plus mentions in the final content
  • $1500 for 48-hour promotion with minimum 8 posts + stories (both Instagram and Facebook) plus mentions in the final content
  • $4,000 for total 5-day takeover with minimum 20 posts + stories and link in our bio (both Instagram and Facebook) plus mentions in the final content

Note: some of these campaigns can be tiresome for my audience on Instagram. Therefore, content-for-Likes/Follow Campaigns are subject to limited availability.


Contact me today for a FREE consultation: advertising@broadswordmagazine.com


BroadSword Magazine Advertisements

Our monthly physical publication, BroadSword Magazine, is quickly reaching a massive audience. Our initial Kickstarter raised over $40,000 from more than 600 backers.

Tailored to look like Dungeon magazine from the early-to-mid 1990s, it appeals both to old crowds and new crowds.

We offer three types of ads:

  • In-article ads measuring 2.5″ x 4.5″ – $45 per issue
  • Full page black/white ads 8.5″ x 11″ – $150 per issue
  • Full-page color ads 8.5″ x 11″ – $300 per issue

Contact me today for a FREE consultation: advertising@broadswordmagazine.com


The “Full Boat”

How about a little bit of everything? Here is our total packages for you and everything that they include:

 

“The DMDave is My Best Friend” Package

  • Site-wide Banner Advertisements for 1-month (both styles) – $250 value
  • One 1,000 word blog post focused on your brand – $835 value
  • Gleam Club (3 links + email optin) – $1,000 value
  • 5 Day Instagram Takeover (minimum 10 Posts + Stories) – $1,250 value
  • BroadSword Full Page Color Ad for 1 issue – $300 value
  • Total Value: $3,635

Actual Cost: $2,999 $2,084 (42% OFF!)

 

“I Own DMDave’s Soul” Package

  • Site-wide Banner Advertisements for 1-month (both styles) – $250 value
  • One 2,000 word blog post focused on your brand – $1,400 value
  • Gleam Club (3 links + email option) – $1,000 value
  • 5 Day Instagram Content for Likes & Follows Campaign – $4,000 value
  • BroadSword Full Page Color Ad + Individual Ad + Featured Article – $1,000 value
  • Total Value: $7,650

Actual Cost: $3,999 $4,167 (45% OFF!)


Contact me today for a FREE consultation: advertising@broadswordmagazine.com


Crowdfunding Partnerships

In addition to the advertising services I offer here, I can also help you crowdfund your products. As an experienced marketer and e-commerce professional, I know all the tricks and tactics to turn your idea into a reality, including:

  • How to create a crowdfunding campaign from start-to-finish
  • How to build an audience for your crowdfunding campaign
  • Writing copy for crowdfunding campaigns to convert visitors into buyers
  • Designing graphics for crowdfunding campaigns
  • Advertising your crowdfunding campaign with my resources
  • Pretty much anything else in my power I can do to see you succeed
  • Sourcing your crowdfunding products with suppliers and manufacturers
  • Fulfillment strategies and tactics
  • How to sell your products in additional markets (Shopify, Amazon, eBay, etc.)

My own crowdfunding campaign in April raised $40,000+ with virtually no ad spend. All of that was done with organic marketing and a few tricks I know.

Pricing varies based on your goals and DMDave’s total involvement in the project.


Contact me today for a FREE consultation: advertising@broadswordmagazine.com


 

I look forward to working with you!

Questions? Please contact me at advertising@broadswordmagazine.com

In addition, you can contact me directly on Facebook through messenger.

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